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Below you will find a brief description of the the courses unique to my eMarketing major at Franklin University, along with samples of my work. The classes cover a broad range of digital communication and marketing topics such as:

• Internet Marketing
• E-Commerce
• Graphic Design
• Web Design
• Technical Writing
• Consumer Behavior
• Marketing Research

WEBD 495 - Web Development Capstone

This final capstone course enabled me to bring together many of the skills I learned in my other courses to create a Website redesign and Internet marketing plan for a hypothetical, or actual company. I chose to work with a small marketing firm called True Design for this final project.

To view the completed Website redesign and Internet marketing plan I created for True Design, please click the link below:

GRPH 310 - Advanced Graphic Design

In this class I expanded my knowledge of researching target market segments, and built upon the design skills I learned in GRPH 210 - Fundamentals of Graphic Design. Using advanced graphic design, and digital communication techniques, I prepared a comprehensive visual identity for a speculative eco-friendly car company called Electurbo.

The final course project was a portfolio Website to present the new visual identity to the decision-makers at Electurbo. To view the online presentation for Electurbo's new visual identity that I designed, please click the Electurbo logo below:

WEBD 234 - Web Design and Implementation

This class enabled me to take the skills I learned in COMP 107 - Introduction to Web Authoring, and broaden my abilities to design, and implement Websites. I learned how to hand code Websites using HTML, XHTML, basic JavaScript, Dynamic HTML, and Cascading Style Sheets (CSS).

For the final course project, I designed, developed and implemented a 17-page company Website for a General Contracting Company in Powell, Ohio, The Roof Doctors, Inc. To view the completed Website that I designed, developed, and currently maintain, please click The Roof Doctors logo below:

MIS 320 - Technical Communication

During this course I learned about the different aspects of effective technical communication. For example, I discovered how to properly identify an audience for a written technical document or instructions, and how to use effective document design techniques to clarify the message. The difference between print and Web-based document design was a major component of this course also. In addition, I learned how to write effective instructions on technical subjects.

The final course project was to write a Request for Proposal (RFP), and then compile research to write a response to an RFP. I choose to write my RFP on a skin-care company, Naturals, Inc., that was seeking a new visual identity program that would incorporate their new men only skin-care line with their existing women's skin-care line. For the RFP response, I researched, and wrote the proposal as if I were from a marketing firm called Get Noticed Marketing. To read the RFP, and the response to the RFP I completed as part of this course, please select the link below:

EMKT 340 - Internet Marketing

In this course I learned various aspects of Internet marketing and Web design. The main objective of the course was to choose an existing, or invent a new business that would benefit from launching a Website. I chose to build a comprehensive Website proposal for an imaginary fast food restaurant I called Nu Nosh.

The course project included a completed Website proposal for my chosen company, and a powerpoint presentation that were both to be directed at a loan officer. In addition, I created an HTML promotional email to announce the arrival of the Nu Nosh Website.

You may view the Website proposal, and PowerPoint presentation by selecting the links below. To view a screenshot of the HTML promotional email, please click the below thumbnail.

EMKT 460 - E-Commerce

In this course I explored the history, functionality, and business implications (such as security issues) of electronic commerce, or ecommerce, on contemporary businesses.

The final project for this course was a group ecommerce business plan, where each team member was elected to fulfill the role of CEO, CMO, CFO, or CIO by the other members of the team. We researched areas of concern from our perspective roles (I was elected CEO) throughout the course.

The culmination of the course was a completed ecommerce business plan, and PowerPoint presentation we produced for Homestyle Lending, a new online mortgage lender. In addition, we were required to construct a simple Web page from which our classmates could access our PowerPoint presentation, and learn more about our proposed company.

You may view the completed ecommerce business plan and PowerPoint presentation for Homestyle Lending by clicking the below links. A screenshot of the Web page I built can be accessed by clicking the below thumbnail.

GRPH 210 - Fundamentals of Graphic Design

In this course I learned how to use the creative process to apply the fundamental elements of graphic design (visual hierarchy, rhythm, unity, balance, emphasis, value, alignment, color, texture, layout, typography, etc.) to visually communicate a message to an intended audience in both a traditional, and digital format.

The course project consisted of a promotional poster for a poet or author of my choice, which incorporated the design principles I learned in the course, and a logo I designed for my chosen author/poet. My poster promotes a poetry reading with the former poet and author, Anne Sexton.

To see the completed poster design, please click the below thumbnail. If you would like to read the rationale behind the design decisions I made for the poster, please click the PDF link below.

         PDF: Poster Design Rationale (40kb, 2 pages)

WEBD 117 - Graphic Editing Software

I received advanced instruction on how to use Adobe Photoshop to alter images for use in graphic design in this course. I learned how to work with layers, alter colors, and use filters and styles, among other functions in Photoshop.

For the final course project, I used my new skills to create a promotional CD cover and poster design for three musicians. To view the completed project, please click the thumbnails below.

MKGT 332 - Marketing Research

During this class I discovered how to plan, conduct, analyze, and present marketing research. The final project for this class was a collaborative study with a group of my classmates on whether the rising fuel prices are affecting summer travel in 2008. Working with my team, I helped create a survey, administer the survey, analyze the results, and present the research findings to the class.

To see the results of the market research my team and I conducted, please click the "PDF: Marketing Research" link below.

MKGT 330 - Marketing Behavior

In this class I learned to use behavioral science techniques to study the decision-making process consumers undergo when purchasing products. By learning the motivations of different market segments, I am better able to determine the most effective marketing and advertising tactics to reach each market.

To sample some of my written copy targeting teenage girls, please click the "PDF: Written Copy..." link below. To read an APA style research paper on consumer motivation that I completed as part of this class, please click the corresponding link below.